Sunday, March 14, 2010

Enough Science, We Need More Marketing

Woman listening to an iPod, talking on a cell phone and holding a Starbucks coffee
Eric Roston at Grist considers the problem that renewable energy and other green technologies can be more expensive than the fossil/nuclear infrastructure we've used until now, and suggests some companies that might lead public opinion to the cleantech future:
I can’t help but wonder if the wrong companies are on the case. Shouldn’t Starbucks (which more than doubled the price of coffee), Apple (whose iPod delivers a tenth the sound quality of analog music at four times the cost), and AT&T (more dropped calls) get to work on making expensive-but-clean tech a style-driven phenomenon?
Sadly, he's on to something.
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