Simple

The Hydrovolts Flipwing Turbine is designed to be complete, compact, modular, safe, simple and scalable.

There are several aspects of being simple:

1. Simple design. The Flipwing is composed of 4 basic components: the rotor, the generator, the electronics, and the deployment. Each component is built with a minimum of materials and designed to accomplish its sole primary function; respectively: spinning, converting kinetic energy to electricity, making the electricity usable, and keeping the turbine optimally positioned.
2. Simple deployment. Being a self-contained floating unit, the Flipwing can be deployed in as little as an hour, and removed just as easily. Hook-up to equipment or to the grid uses equipment and procedures pioneered and long-used by small wind, solar and fossil fuel generators.
3. Simple maintenance. Since it easily taken in and out, the Flipwing can be out of the water for routine maintenance and back in without significant downtime. The simple design allows routine cleaning and lubrication to be done using common hand tools and off-the-shelf supplies and equipment.
4. Simple value. The Flipwing makes continuous, low-cost and immediately usable power, solving a basic need for business, communities and individuals world-wide.

Simple is good. Power from Water.

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For your amusement, a satirical look at the perils of (large) corporations trying to do a simple design without having a simple objective in mind:

(h/t Polizeros)